We are seeking a results-driven SEO Outreach Specialist with proven experience in SaaS link-building to strengthen our off-page SEO efforts. The ideal candidate will be responsible for planning and executing high-quality link-building campaigns, building relationships with relevant publishers, and improving domain authority through ethical and scalable outreach strategies. This role requires close collaboration with SEO and content teams to support long-term organic growth.
Key Responsibilities
- Develop and execute effective link-building strategies specifically for SaaS and B2B products
- Identify and evaluate high-authority, relevant backlink opportunities, including blogs, SaaS directories, and industry publications
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Conduct personalized and strategic email outreach for:
- Guest posting opportunities
- Link insertions (niche edits)
- Strategic partnerships and digital PR initiatives
- Collaborate with content and SEO teams to align outreach efforts with overall content and keyword strategy
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Secure backlinks through multiple channels, including:
- Guest posts
- Niche edits
- SaaS review platforms and directories
- Resource page placements
- Monitor backlink profiles to ensure quality, relevance, and compliance with Google guidelines
- Identify, remove, or disavow toxic or low-quality backlinks when required
- Track, analyze, and report link-building performance using SEO tools
- Stay informed about Google algorithm updates, SEO best practices, and SaaS industry trends
Required Skills & Qualifications
- Proven hands-on experience in SaaS link building (B2B experience preferred)
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Strong understanding of SEO fundamentals, including:
- Domain Authority (DA), Domain Rating (DR)
- Anchor text optimization
- Link velocity and backlink relevance
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Practical experience with SEO tools such as:
- Ahrefs
- SEMrush
- Moz
- Excellent written and verbal communication skills for personalized and effective outreach
- Ability to assess backlink quality and avoid black-hat or spammy SEO practices
- Strong organizational, reporting, and time-management skills
Preferred Qualifications
- Experience working with international SaaS brands
- Familiarity with digital PR and content-led link-building strategies
- Understanding of analytics and performance-driven SEO campaigns
Job Location: Johar Town, Lahore